+47 4584-5648
ZAARA HAROON
Video Producer | Visual Designer | Media Professional
Content Marketing
With the internet revolution, the word content became a catchphrase amongst businesses, small and large. With SEO, storytelling, and swaying public opinions, brands try to establish an online personality for themselves. The following campaigns were a full-fledged solution for some of India's biggest brands. Developed with a small content agency in New Delhi, these were sold to bigger advertising groups and business conglomerates.
Campaign for Amazon India
India is one of the largest markets for Chinese manufactured products. Due to surmounting political pressure and a huge push from the ruling party, India started to boycott Made-in-China products (including apps, items of daily use, electronic devices & more).
Amazon India, an online marketplace noticed this change in the mindset of the Indian consumer and wanted to focus on products that were made in India.
Thus, the idea of Karigar (Artisan) was born. The original plan was to create a series of episodes for amazon prime that narrated stories of Indian artisans and craftsmen in an endearing, heart-warming manner, The pandemic, however, turned Karigar into an online marketing campaign.
Campaign for BMW India
BMW India has always used Art as the language to connect with buyers who can appreciate the finer things in life. BMW wanted to tell the story of luxury through an artists’ voice.
To achieve this, the idea was to bring together the most recognised artists from diverse fields and have them collaborate to interpret the newly launched X7 through experiential art.
